A Bentley SUV Is It Really Necessary
A couple of months ago, I wrote about the upcoming Bentley SUV, which, at the time, seemed really innovative and exciting for Bentley, but now, I am a little skeptical of what will come of it. Sure, it will be new ground for Bentley, and it will increase jobs, money, and sales, but it will also make the brand less "executive," and it will hurt the 2% client base theyve built up for the past 20 years. I think the reason for this is that when they were partnered with Rolls-Royce (which wasnt that long ago), their cars were just less bespoke versions of Rolls-Royces cars, so when the brands spilt, they could make any type of cars they want. And even though the brand is owned by the Volkswagen group (Volkswagen, Audi, Porsche, Sköda, Seat, Bentley, Lamborghini, & Bugatti) so they have plenty of funding and resources, they still arent making as good of an image of "the best luxury cars" as Rolls-Royce is. Sure, Bentley is definitely a high-end executive luxury car manufacturer, but I dont think its worth it to add an SUV to their model lineup. I know that it will generate more money for VW, but it wont really help the image theyve built up of executive sedans, coupes, and convertibles, NOT a brand that makes mom cars that makes up 50% of the cars in Beverly Hills. Thats the Range Rover and G-Classs job, and they do it much better.
Click here to learn more about the upcoming Bentley SUV
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